Bachelor of Management - Marketing (Optional Co-op)

4401 University Drive, Lethbridge, Alberta, Canada | Public University | Established 1975

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About this course
Duration 48 Months
Level Bachelors courses

Marketing is a combination of art and science appealing to creative people with an analytical orientation.

Marketers are the crucial link between an organization and its customers/end-users and suppliers, building relationships that benefit all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual or an organization.

Identifying consumer needs, developing new products/services or communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and having the ability to adjust all of these for domestic and international markets for different cultures — that’s the job of a marketer.

If you are creative, practical, like both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), one of the many available careers in marketing may interest you. While different types of marketing jobs require different skill sets, marketers need to communicate effectively, work independently, be self-motivated and willing to show initiative.

Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketing’s role within organizations is becoming increasingly important, and marketing professionals hold crucial positions.

* Note: Additional fees may apply

** All fees are subject to change without notice

Fees & Expenses

1st year tuition fees
Fees components Amount
Tuition & fees CAD 18,600
Other expenses in 1st year
Fees components Amount
Cost of Living 10,000
Book and Supply Fees 2,500
Students’ Union Fees 896
Student Administrative Fees 418
International Health Centre Fees 74

Entry Requirements

Entry requirements for this course
Class 12th

Min GPA: 65.0% Convert grades


English Proficiency Requirements:

For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:

  • Min TOEFL iBT: 80 (Min Reading: 16.0, Min Writing: 18.0, Min Listening: 16.0, Min Speaking: 16.0)
  • Min IELTS overall: 6 (Min Reading: 6.0, Min Writing: 6.0, Min Listening: 6.0, Min Speaking: 6.0)
  • Min Duolingo English Test Score: 105

This program does NOT offer conditional admission

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University City 4401 University Drive, Lethbridge, Alberta, Canada
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