4401 University Drive, Lethbridge, Alberta, Canada | Public University | Established 1975
|About this course|
Already have an undergraduate degree? The Dhillon School of Business can help you earn a second degree to broaden your knowledge or change your career direction.
This is an individualized program of 15 to 25 courses. As a full-time student, you can complete the program in 1.5 - 2.5 years, and you may be able to accelerate your program by attending summer sessions. Students have up to 10 years to complete the degree.
Marketing is a combination of art and science appealing to creative people with an analytical orientation.
Marketers are the crucial link between an organization and its customers/end-users and suppliers, building relationships that benefit all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual or an organization.
Identifying consumer needs, developing new products/services or communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and having the ability to adjust all of these for domestic and international markets for different cultures — that’s the job of a marketer.
If you are creative, practical, like both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), one of the many available careers in marketing may interest you. While different types of marketing jobs require different skill sets, marketers need to communicate effectively, work independently, be self-motivated and willing to show initiative.
Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketing’s role within organizations is becoming increasingly important, and marketing professionals hold crucial positions.
* Note: Additional fees may apply
** All fees are subject to change without notice
|Tuition & fees||CAD 18,600|
|Cost of Living||10,000|
|Book and Supply Fees||2,500|
|Students’ Union Fees||896|
|Student Administrative Fees||418|
|International Health Centre Fees||74|
|Entry requirements for this course|
Average Percentage of Grade 12th Required.
Minimum Level of Education Required: 3-Year Bachelor's Degree
Min GPA: 65.0% Convert grades
English Proficiency Requirements:
For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
This program does NOT offer conditional admission
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